Reactions to Budget from Jivox

Reactions to Budget from Jivox. Kindly publish. Regards. Girija

Please find below reactions from Naren Nachiappan, MD India of Jivox.
Also, please find attached his picture.

Mr. Naren Nachiappan, MD India, Jivox, India's no. 1 online video ad company
* This is a budget that affirms the fact that in many broad ways
India's economy is heading in right direction.

* The current international economic crisis is being seen as cause of
the drop in GDP. That is why no drastic steps being taken to overcome
that as the FM said that the worse is over.

* There has not been many drastic policy changes indicating that
government wants to stay course.

* Increasing tax exemption, especially for women and senior citizen
will mean the middle class of India will have more cash in hand.

* Many brands will eye that extra cash and advertising for that
segment will increase. As online video ads enable better targeting
than TV video ads, there will be more interest coming from big brands.

* Online spends among TV manufactures and consumer electronics will
increase. To convey feel, they will do more online video ads

* FMCG sector has been stable through the day. This reflects markets
understanding that extra cash with middle class converts into good
revenue for FMCG too. They will be spending more in advertising to
attract that segment.