Mr.Rathish Babu - CEO, Access Atlantech Edutainment (I) Ltd., SAE College

 

Please find below the profile and the post budget quote from Mr.Rathish Babu - CEO, Access Atlantech Edutainment (I) Ltd., SAE College.

Also attached is his picture for reference.

 

 

Profile:

Rathish Babu, an engineer by qualification and is a successful entrepreneur by choice. A marketing and Sales professional he has worked with majors as HCL, HCL- HP . In this stint he handled the southern region for HCL handling CAD CAM solutions and has worked on projects with Naval Physical & Oceanography Lab, Kochi, VSSC, Thiruvananthapuram, IIT, Chennai, DRDO, Cochin Shipyard and KSEB to name a few.

He started SAE (School of Audio Engineering) College in India through a technology transfer from SAE, AUSTRALIA and has been running the college expanding into 5 campuses at Chennai (as HQ), Mumbai, Bangalore, Delhi and Dibrugarh in Assam. The college holds significance as being the first private, higher education provider for the Media and Entertainment industry in the country. Technology subjects as diverse as Sound Engineering, Digital Film Making, Animation & VFX, Games Design, Development and Programming are offered.

The college has firsts to its credit as being the first UGC approved University affiliated college (through its national affiliation with Dibrugarh University (estd 1965, Assam), the only media college to sign a PPP with the Assam Government to build and operate the centre for media studies within the Dibrugarh University campus to cater to the North East market, the exclusive provider of Media and Entertainment education through a PPP with IGNOU to cover the complete gamut of centres in India.

He has been selected as the Top 100 International Techno Sales Managers by DEC, USA and also represents SAE college on the academic board of Dibrugarh University, IGNOU and SAE International for Film Studies.

Budget Reaction:

 

The finance minister's speech and the first cut highlighting of the budget with relevance to students and education does throw up a huge opportunity for professional and vocational studies students alike. It will be right to remark that this is for the first time a budget has clearly outlined education loan aid for vocational studies giving it an even keel with professional studies and also a clear pointer to financial institutions that vocational streams are going to be an indicator of India's growth in the digital evolution market as also lifestyle and health.

Though we had expected the honorable minister to recognize independent filmmakers as entities, which are bankable for loans, it has unfortunately been missed out thereby keeping the content story out. However a move to cater to tax exemption for interest on higher education loans will be an ice-breaker for parents as well as banks. This has really given higher education a big break and we are sure the next budget will include independent film makers to be a considered entity.

The other great opportunity  for higher education as a whole is to have access to funding which inturn helps the education sector with better cash flows.

 

Entertainment industry had much more expectation from the budget and one major entity missed out was internet penetration and access for rural india to this medium at cheaper costs. While sops to electronic and hardware sector provides wares at pay to use basis would have been a great boon to the industry. Am sure if the ministry can enable this be done through micro financed route and the dynamics of projections given by pundits will go into oblivion and will be a sought after property by the honorable minister for the next budget. 

 

 

 

Regards,
Diana George
Associate Image Manager
Perfect Relations, Chennai
Mob: 99621-28882