Hi,
Kindly find below the post budget reaction of Mr. Vijay Bobba, CEO, i-mint- India’s largest coalition loyalty program.
Vijay quote
“The government has taken specific measures to increase disposable incomes. With a more friendly tax structure, individuals will have more cash in hand which may lead to increase spending and hence augment demand. Exemptions and reductions on excise and service tax on specific areas will also lead to additional margins that can be passed on to the end consumer. Also, the budget aims to rationalise taxation policies with the introduction of the GST next year. However, from a retail perspective, FDI was a major issue which has not been discussed.”
About i-mint
- i-mint was launched on 1st August 2006 as India’s first Multi Partner Rewards Program wherein Airtel, HPCL, ICICI Bank, Air India, Bookmyshow, Cinemax, Monginis, IFB, Ferns & Petals, Planet Fashion and MakeMyTrip.com joined hands to create a single rewards platform powered by sophisticated technology.
- Unlike a single brand loyalty program, the i-mint card does not restrict its members from shopping at a particular place or purchase a particular product. i-mint points can be earned at any of the partner or merchant’s outlets across 29 cities in India. The points accumulated from across partners can be redeemed for rewards such as electronics, holidays, jewelry, gift vouchers etc.
- i-mint gives its members an opportunity to earn i-mint points rapidly at the participating i-mint partners and merchants leading to faster redemption of rewards. Customers can locate i-mint affiliated merchants in their city:
- Through the merchant locator on the i-mint website (www.imintpoints.com)
- Logging on to http://imint.zook.in on their mobile browser
- Sending an SMS with imint <location> or <category> or <merchant name> to 57575665
- Currently i-mint
- Has a consumer base of over 12 million members nationally.
- Is available in 29 cities across India
- Has a merchant base of over 3000 across several cities
- Is the only loyalty program to penetrate Business-to-Employee sector by launching co-branded cards for employees of companies like Infosys
- Has also, launched an e-referral website in partnership with Global Talent Metrics called STAR REFERRAL.
Warm Regards,
Anuja Shah
Blue Lotus Communications Pvt. Ltd.
4/33 Kamal Mansion,
4th Floor, Haji Niyaz Ahmed Azmi Marg,
Arthur Bunder Road, Colaba,
Mumbai 400 005.
Tel # 66522890-899 (D) # 66522820
(M) # 98206 17685
Email: anuja@bluelotuspr.com
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