Greetings.
Kindly find below the post budget reaction of Mr. Vijay
Bobba, CEO,I-Mint- India's largest coalition loyalty program.
"The
government has taken specific measures to increase disposable incomes. With
a
more friendly tax structure, individuals will have more cash in hand which
may
lead to increase spending and hence augment demand. Exemptions and
reductions
on excise and service tax on specific areas will also lead to additional
margins that can be passed on to the end consumer. Also, the budget aims to
rationalise taxation policies with the introduction of the GST next year.
However, from a retail perspective, FDI was a major issue which has not been
discussed."
About i-mint
i-mint was launched on 1st
August 2006 as India's first Multi Partner Rewards Program wherein
Airtel,
HPCL, ICICI Bank, Air India, Bookmyshow, Cinemax, Monginis, IFB, Ferns
& Petals, Planet Fashion and MakeMyTrip.com joined hands to create a
single rewards platform powered by sophisticated technology.
Unlike a single brand loyalty program,
the i-mint card does not restrict its members from shopping at a
particular
place or purchase a particular product. i-mint points can be earned at
any
of the partner or merchant's outlets across 29 cities in India. The
points
accumulated from across partners can be redeemed for rewards such as
electronics, holidays, jewelry, gift vouchers etc.
i-mint gives its members an
opportunity to earn i-mint points rapidly at the participating i-mint
partners and merchants leading to faster redemption of rewards.
Customers
can locate i-mint affiliated merchants in their city:Through the
merchant locator on the
i-mint website (www.imintpoints.com [http://www.imintpoints.com/])
Logging on to http://imint.zook.in [http://imint.zook.in/]
on their mobile browser
Sending an SMS with imint
<location> or <category> or <merchant name> to 57575665
Currently i-mintHas a consumer base of over 12
million members nationally.
Is available in 29 cities across
India
Has a merchant base of over 3000
across several cities
Is the only loyalty program to
penetrate Business-to-Employee sector by launching co-branded cards
for
employees of companies like Infosys
Has also, launched an e-referral
website in partnership with Global Talent Metrics called STAR
REFERRAL.
Thanks & Regards,
Karthikeyan.
Bluelotus Communications.
9840834014.
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